Header: What
Business Questions
Our focus is on these broad business topics... Click items to expand

Brand Awareness, Image, and Positioning

And our work addresses the key questions within each topic.
  • What is our current image? What do consumers associate with our brand?
  • What do we want our image to be?
  • How do we get there?

New Products: Design, Pricing, Appeal

And our work addresses the key questions within each topic.
  • Is our product concept appealing?
  • How should the concept be realized in product design?
  • What pricing strategy will maximize penetration or profit?

Customer Satisfaction

And our work addresses the key questions within each topic.
  • What are consumers buying?
  • What are they no longer buying?
  • In which direction is the marketplace moving—and why?

Marketplace and Retail Trends

And our work addresses the key questions within each topic.
  • How satisfied are our customers?
  • How satisfied are our best customers?
  • What strategies and tactics will most effectively boost satisfaction?

Editorial and Design Approach: Print and Digital

And our work addresses the key questions within each topic.
  • What topics and treatments will attract print readers and site visitors?
  • What design and layout approach will keep them interested?
  • How can print and digital content work together most effectively?

Segmentation and Targeted Marketing Strategy

And our work addresses the key questions within each topic.
  • What relevant segments of consumers exist in the marketplace?
  • Which segments are our strongest prospects, and which are our weakest?
  • How do we reach the former and win over the latter?

Usability

And our work addresses the key questions within each topic.
  • How easy—or how difficult—is it for consumers to use our product or site?
  • What aspects of usability are most in need of attention?